Module 10 - How To Find Your Million Dollar Niche Through Branding, Positioning, and Marketing...

Paris Hilton, Martha Stewart and Donald Trump, whether you like them or not, they completely understand branding, positioning and marketing!

Now, you may not be the next Paris Hilton or Donald Trump but you are going to be the next YOU. YOU are a BRAND! You are the best you that is out there. There is no one like you. No one who thinks like you, acts like you, has your skill set, has your experience, has your dreams, visions, and aspirations.

In essence, You are the ONLY YOU!

Now here is what that means in terms of Branding, Positioning, and Marketing which we will be covering in this module.

First, you have to decide how you are going to brand yourself. If you look at Paris Hilton she has branded herself as the "spoiled little party hopping heiress" who makes good. Although the X-rated video that came out a few years ago did damage her credibility, she continues to make millions on her private label clothes and other licensed products.

Now, take a look at Martha Stewart. Before the insider trading stock scandal she was perceived as nothing more than a woman who know how to bake, decorate, design and create a great looking home. Now she oversees a multi-million dollar empire.

Lastly, take a look at "The Rich Jerk" at his website. Disclaimer... I do not under any circumstance endorse his website or his products or resources he sells. In fact, I would encourage you NOT to enter your email and name because you will be inundated with all kinds of "stuff" that you will end up having to unsubscribe to. That said, take a look at how he brands and positions himself at: http://www.TheRichJerk.com

This module will teach you the underlying philosophy why you should be branding, positioning and marketing yourself. Now, it may not be in the same way that Paris, Martha, Donald, or even the Rich Jerk does, but in your world, in your environment, you actually are doing it either intentionally or accidentally.

What I want you to learn is how to INTENTIONALLY brand, position, and market yourself for maximum financial return! That really is the Millionaire Mindset Mastery way.

Before you start on this module I want to make sure you understand the difference between those three concepts.

• Branding - think of it as the "unique identifier" of who you are. If you were a product, your brand might be "CocaCola" or "Nike" or "Ferrari." Each of those is a specific brand and when you hear them said, or you read about them, your mind creates for you an image of that brand. It's the same way with a person. You are your own brand, what does your "brand" say about you?

• Positioning - this is nothing more than a place in the mind of the prospect or other individuals as to where they place you with regard to other individuals or similar products/services. If I said, "Avis" you would automatically position them as "number 2" in the car rental business even though they may be further down. If I said, "Jerry Springer" you would most likely position him toward the bottom of credible shows. If I said, "Steven Spielberg" you would probably position him as one of the greatest action movie directors of all time.

• Marketing - this is the action of taking your "brand" and "position" that has been created to the "marketplace." In the case of Paris Hilton, she is marketed to the world as someone young girls "wannabe." That's why they buy her dolls, her make-up, and anything that has the "Paris Hilton Brand." It is the marketing that sells the brand, takes the brand out there to be sold.

Now, I hope you clearly understand that even if you are not a professional speaker, TV or movie star, you really are a brand. Thoughtfully work though this module and see how you are branding, positioning, and marketing yourself in the world in which you live.

Now, get started on module10...

Johnny Wimbrey

Click Here To Access Part One of Module Ten

Click Here To Access The Master List of Module Nine