Module 8 - The Million Dollar Close... How To "Close The Deal"

In this next module I'm going to deal with the concept of "closing the deal." Or what many in the sales industry refer to just as, "the close."

I want to dispel a myth right up front. And, this may be worth the entire registration if you are in any sales/marketing related business.

The myth I'm sure you have heard is commonly referred to in sales training as "ABC" Always Be Closing. WRONG! The close is not the selling process. In fact, there is a well know, bestselling book that says this, "A Champion is closing most of the time." WRONG! WRONG! WRONG!

If you attempt to close before building a relationship, you've blown the sale.

If you attempt to close before you have your prospect know, like and trust you, you've blown the sale.

If you didn't provide a solution to their problem before you attempted to close, you have blown the sale.

If you didn't help clarify the pros and cons in the prospects mind, you have blown the sale.

Do you get it? If you are always attempting to close before you move through the sales process itself you will blow the sale.

Let me illustrate it this way. I want to paint the picture of romancing my beautiful wife Crystal, proposing to her, and getting married.

I dated her. I romanced her. I built a positive relationship with her. She grew to know me, like me, trust me, and fall in love with me. I ended up proposing to her and we ended up getting married. The wedding ceremony was merely "closing the deal." Do you get it?

I didn't propose to her on the first date. Too often sales professionals rush in, and "propose" on the first date... so to speak.

In this module I will look briefly at the sales process and then at the "close."

Get this process down, and understand how to close the deal and you will close more deals than you have ever closed in your life.

Now, get started on module 8...

Johnny Wimbrey

Click Here To Access Part One of Module Eight

Click Here To Access The Master List of Module Seven